StoreForge
For makers, bakers & small-batch shops

Open your shop. By tea-time.

Tell us what you make and we'll build you a real online shop — with payments, your own web address, and pages you'd be proud to share. Like Shopify, but with us doing the fiddly bits.

6 small businesses already selling on Store Forge.

From a brief on a Sunday to a shop on Monday.

Each of these started with a five-minute chat. Their owners answered the same questions you will.

Stellario Tiramisu

Handcrafted tiramisu · stellariotiramisu.com.au

Little Leaf Tea Co

Specialty loose-leaf tea · thelittleleaftea.co

Brew Coffee Roasters

Small-batch roasted coffee · brewcoffeeroasters.com.au

Three steps. About ten minutes.

No themes to choose between. No plugins to install. No "developer" you'll need to hire later. Just a chat, a coffee, and a shop ready by the time you finish it.

  1. 1

    Tell us what you make

    A handful of friendly questions — what you sell, who it's for, the story behind it. Drop in a few photos of your work.

  2. 2

    We build your shop

    In about ten minutes you'll have a real website at yourshop.storeforge.auor your own web address, if you have one.

  3. 3

    Start selling

    Stripe handles the payments and lands the money in your bank. We handle the hosting, the SSL, and the small print.

Like Shopify, without the homework.

Shopify and the rest hand you a toolbox and wish you luck. We hand you a shop. Here's how the two days compare.

The other guys today

  • Pick from hundreds of themes, hope you like one
  • Bend it to your brand with menus, settings, plugins
  • Read forum posts at 11pm to fix the footer
  • Pay $39/mo before you've sold anything
  • Hire a "Shopify expert" for the bits you can't reach

Store Forge today

  • Describe the shop you want — we make it
  • Want a change? Ask. We'll do it in seconds
  • Real online payments from day one (via Stripe)
  • Pay nothing until you sell something
  • No code, no themes, no plugins, ever

Just tell us.

Your shop is never finished — it grows with you. Every change is a sentence, handled in seconds. No DevTools, no Tuesday afternoons lost to YouTube tutorials.

"Add a Christmas banner across the top of my shop."
Banner added in soft red. Take a look — I left a preview link.
"My logo's a bit small, can you make it bigger?"
Bumped it up by about 20%. Want it larger still?
"Can you add a press section? The Sydney Morning Herald wrote about my shop."
Added a "Press" page and linked it in the menu. Drop in the article and I'll style it.

Makers who'd rather be making.

I asked it to add tasting notes under each blend and it just did it. No setting to find, no field to add. It felt like talking to a designer who actually listens.

Peter

Little Leaf Tea Co

Setting this up took twenty minutes flat. I've made more sales this month than I did the whole of last year on my old website. The hardest part was choosing what to call the shop.

Alex

Brew Coffee Roasters

Free to start. We earn when you do.

No monthly fee, no setup fee, no contract. We take a small slice of each sale — and only when there is one.

2%per sale
  • Your own shop at a name you choose
  • Your own web address & SSL — on us
  • Real payments straight into your bank, via Stripe
  • Unlimited products and unlimited changes
  • Email us anytime — real humans answer
Open your shop — free

No credit card required to start.

Your shop is closer than you think.

Five minutes of questions and a cup of tea is most of the work. We'll do the rest.

Start your shop
takes about ten minutes, promise.